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Game-changing Tourism Accessibility Rating System. If you’re a tourism business that's keen to capture a fast-growing niche market but not sure how to go about it, I may have the answer. Especially because it might not be as niche as you think. Sure, the retiree demographic has been on the radar for some time, but couple this with people with disabilities (25% and 19%, respectively), and it is all the more compelling to reevaluate your accessible rooms' ROI.
Recently, with International Women’s Day being celebrated, I got to thinking about the women who have been my role models, whom I have learned the most from. This is Barbie. She is my mum. She has MS and is the inspiration for Accessible Accommodation. Barbie is a force of nature. She would never stop moving. Always doing something. That stopped quite quickly after her MS diagnosis (the moving about that is). What did NOT stop, was her positive outlook and sense of humour.