1/Accessible Tourism Accreditation Program©

The Tourism Industry Global Gold Standard for Inclusive Travel. Travellers with disabilities face significant challenges: they simply cannot trust most accessibility claims. Our Accessible Tourism Accreditation Program© (ATAP) bridges that gap — with assessments built on real lived experience, comprehensive standards based on end-user feedback, and clarity that empowers travellers to book confidently. Accreditation isn’t just a badge; it’s a recognised signal of trust, credibility and professional commitment to inclusive travel. Learn more HERE>

2/ They book directly.

80% of our followers use our website for trustworthy information and then contact you to book directly.

3/ The fastest-growing travel sector.

By being listed and accredited, your property is discoverable to travellers across all regions seeking verified, accessible stays.

In the regions we serve, 1 in 5 people live with a disability and the over-65 demographic represents 17% of the population. As they age, the over-65 market will only continue to grow. They may not live with a disability, but increasingly prefer the convenience of accessible features.

We currently serve Australia, New Zealand, the UK and Bali, and we’re now expanding worldwide to meet the fast-growing global demand for verified, accessible accommodation.

4/ Extended Stays.

We work with guests who require medium-term accommodation for periods of 3 weeks to 6 months. For example:

• • If they have a newly acquired disability and are having their homes modified.
  • A bridge between permanent accommodation that is under construction. 
  • Repeat hospital & rehab visits.

5/ The largest, most comprehensive website for people with disabilities seeking accommodation.

Our website page views consistently exceed 50,000 per month.

On average, 4.7 page views per session.

Our bookings increased by up to 70% since introducing a booking platform. They like what they see and the ease of booking.

6/ Active social media expertise

We’re continuing to build a cult following of over 37,000 people who need Accessible Accommodation (short- to medium-term hospital stays or holiday accommodation) & services. Tap into this fast-growing community.

7/ Repeat customers and more positive reviews

Travellers with a disability who require Accessible Accommodation spend far more time researching to determine is the place is right for them. Our point of difference is the level of detail we go to. If “what you see is exactly what you get”, there is an increased chance of an awesome experience, and therefore a fantastic review.

We have found that guests requiring accessibility are 5 times more likely to rebook with us and return. They are generally risk-averse and feel more secure returning to what they are familiar with.

8/ They stay longer

The average stay duration for our guests with disabilities is 4.3 nights. Our guests stay longer. (More planning involved, equipment needed, etc). Compare that with the Tourism Industry Average nights stay of 1.9 to 2.2 nights.

9/ They book non-accessible rooms and often in large groups.

Up to 30% of our guests with physical disabilities book non-accessible rooms for Carers and Support Workers. Furthermore, when a guest with a disability participates in an event (such as a wedding or 70th Birthday), the first priority is to find an accessible venue. Often, the rest of the party chooses to book non-accessible rooms. Furthermore, guests with non-physical disabilities, such as cognitive or sensory disabilities, may be able to use your non-accessible rooms.

10/ Australian Tourism Data Warehouse Use our Accreditation

For Aussie listings, ATDW has adopted our Accreditation Program. Add your Accreditation to your ATDW (Australian Tourism Data Warehouse) listing once listed on our site.

Should you require more information for business owners, please email kerry@theaccessiblegroup.com.

Accessible Tourism isn't just the right thing to do; it also makes good business sense. We are featured on this topic in this ABC TV  News story.