Kerry Williams, through her workshops, aims to help businesses in the tourism industry embrace accessibility and cater to a growing market of travellers with disabilities. Some of the key aspects of Kerry’s workshops include:

The Business Case for Accessible Tourism: Kerry highlights that making a business accessible can significantly increase revenue. With approximately 21% of Australians living with a disability and 16% of the over-65 market who currently or will need accessibility assistance in the future, there is a substantial market to tap into.

• Understanding Disability: etiquette and tools for a welcoming guest experience.
• Where to Start and How to Plan: Kerry offers practical guidance on initiating accessibility improvements, some of which can be implemented immediately at little or no cost.
• Aesthetics and Accessibility: Maximise occupancy by making accessibility seamless and beautiful for all guests.
• Easy Wins: Strategies and ideas for quick improvements that enhance accessibility.
• Marketing to People with Disabilities: What social media tools to use to attract travellers with access needs.
• Employing People with Disabilities: Why it’s good for business.

Additionally, the tourism industry at large recognizes the economic benefits of accessibility. Seminars like “Breaking Barriers” organized by the Victorian Tourism Industry Council and the City of Melbourne focus on how businesses can improve accessibility to grow their profits and reach a more diverse audience.

These workshops can work in tandem with our Inclusion Training Workshops and our Accessibility Consulting Service. Kerry can also present at your public speaking engagements.

In the last 12 months, the following tourism bodies and businesses engaged The Accessible Group in seminars:

• Quest Apartments (The Ascott Limited): Inclusion Training Workshops.
• Great Ocean Road Tourism: Understanding Accessibility and Inclusion.
• VTIC (Victorian Tourism Industry Council) and The City of Melbourne: Breaking Barriers seminar on accessibility.
• Design Inn Symposium: Panellist on Advancing Accessible Design.
• Caravan Industry Association Of Australia Conference: Holiday Parks and Accessibility Conference.
• Quest Apartment Hotels (The Ascott Group) curated workshops, consulting and in-person training.
• Tourism Greater Geelong And The Bellarine: Annual tourism seminar.
• Tourism Noosa:seminar on why accessibility is important for your business.
• Department of Jobs, Skills, Industry and Regions Victoria: Tourism webinar series.
• Norfolk Island Regional Council:Accessible tourism and Norfolk Island.
• ASTRA “Here to Stay” Conference: Leveraging Current Trends in Styling, Accessibility, Sustainability and Agritourism.
• No Vacancy Expo:Beauty and accessibility: Aligning aesthetics and inclusive design
• AITCAP (Accessible and Inclusive Tourism Conference) – Inclusion Training for Accommodation Providers.
• EV Strengthening Communities:
• Bendigo Tourism:
• Tourism Northern Territory:
• The City of Melbourne with VTIC:(Victorian Tourism Industry Council- Breaking Barriers, Putting Accessibility Into Practice. 2025

The tourism industry is a vibrant and ever-evolving sector that plays a significant role in the global economy. It encompasses a wide range of businesses, including hotels, restaurants, experiences, and wellness facilities. Kerry Williams, a leading figure in the accessible travel industry, presents curated workshops for the tourism industry, focusing on accessible tourism. In these workshops, Kerry emphasizes the importance of accessibility for businesses and provides practical insights into making accommodations and experiences more welcoming for individuals with disabilities.