Accessibility Guest Experience Consultant for the Tourism Industry.

Looking to roll out the red carpet and transform your property into a genuinely welcoming place for travellers of all abilities? You don’t just need to tick boxes — you need to deliver an experience. That’s where we come in.

Our Vision: Accessibility That’s Stylish, Seamless and Guest-Centred

At Accessible Accommodation, we believe accessibility should never look or feel clinical. Travellers with disabilities deserve spaces that feel like a holiday, not a hospital — and guests without disabilities also value intuitive, elegant design. When accessibility is built in seamlessly, it enhances comfort for every guest and lifts the whole experience. Our goal is to help you create accommodations and experiences that are future-proofed, inclusive, and a joy to use.

Whether you’re building from scratch, renovating, or improving existing accessible rooms, we provide tailored consulting to ensure accessibility and the guest experience go hand in hand.

A great example of our most recent work is Port Farm, which was featured on ABC News and is tailored to seniors in the Assisted Walking category. Click HERE for more information. Another example of our assistance is a hotel converting its apartment to high needs (Assisted Wheelchair category), resulting in 25 nights per month in occupancy, which can be seen HERE. Another similar example is Bayside Geelong, where a discrete ceiling hoist track with a detachable pulley for guest flexibility.

What We Offer

We deliver comprehensive guest-experience consulting services, including:

• Review and improvement of existing accessible accommodation room types to enhance usability and comfort.
• Consultation for new developments, renovations or retrofits — with a focus on inclusive design from the ground up.
• We elevate the result. We guide you on interior design, furniture placement, and service delivery so that safety features blend seamlessly with a beautiful aesthetic, whether in budget or high-end accommodations.
• Assistance with bank and grant applications to support accessibility upgrades.
• Review of experiences and activities — offering practical, cost-effective suggestions to improve accessibility.
• Support for local councils or tourism bodies seeking accessible-feature improvements.
• Inclusion and sensitivity training (in-person or online) to help staff confidently welcome guests with disabilities.
• Website accessibility audits and recommendations — including implementation of tools such as the USERWAY website accessibility widget.

We also curate Inclusion Playbooks for hotels, resorts and holiday parks (customised for your brand), giving managers a clear, cohesive guide to delivering accessible and inclusive guest experiences. These customised playbooks help brands align their teams, lift service consistency and embed accessibility into everyday operations

Why We’re Different

Our recommendations don’t come from theory alone. We base them on real feedback from over 38,000 followers and subscribers — people who live with disabilities — and from a vibrant Facebook group with over 9,000 members actively sharing lived-experience feedback.

• We don’t just deliver compliance-driven checklists. After all, your architect or builder ensures compliance with building codes. We think like travellers. We test for comfort, dignity, and joy — the things that make a stay memorable.
• Real-World Functionality: We identify costly mistakes before you make them and make recommendations for features that deliver a return on investment. As the only website with a (Trademarked) Accessible Tourism Accreditation Program and booking functionality, we use our data and insights as the foundation for all our recommendations.
• We're not reinventing the wheel — we’re refining it. Sometimes, a simple, low-cost fix (such as a $90 threshold ramp) is far more effective and welcoming than expensive structural upgrades that may remain underutilised. 
• We help you avoid common pitfalls where building-code-only accessibility fails to deliver real-world usability — for example, adding features required by code, but rarely used by actual guests.
• Our service doesn’t just transform rooms. We help you market accessibility effectively, reach new travellers, and tap into a growing, underserved travel segment. 

What You Can Expect

After working with us, you will receive a clear, practical report tailored to your property — prioritising the upgrades that make the biggest difference to guest experience while avoiding unnecessary spend. You’ll also receive guidance on:

• What really drives bookings: Which accessibility features matter most to travellers, and which are rarely used. 
• How to market accessibility with confidence: What to say on your website, how to structure information, and how to make your online experience easy for travellers with disabilities. 
• Balancing compliance with real-world usability:  Designing spaces that meet standards and feel welcoming, intuitive and stylish. 
• Elevating your offer: How to enhance your existing accessibility to meet Accessible Accommodation’s Accessible Qualified Program. 
• Your location advantage: Insights into supply and demand for accessible stays in your region, nearby accessible activities, and opportunities for cross-promotion. 
• Cost-effective solutions: Practical equipment and facilities that deliver strong guest value without breaking the budget. 
• What the regulations miss: The everyday essentials travellers with disabilities actually need — and how to incorporate them. 
• Your business outlook: Recommended pricing for accessible rooms and realistic occupancy expectations based on market trends. 

Every assessment is tailored to your unique business needs, with some or all of the above aspects considered.

Why This Matters — For You and For Travellers

Accessible travel is more than a moral imperative — it’s a smart business decision. According to industry voices and research:

• Many businesses use the word “accessible” — but fail to deliver real usability. Simply having a ramp or a generic “accessible room” doesn’t guarantee a positive guest experience. 
• The true value lies in dignity, independence, safety, and belonging — instinctive feelings that go beyond bathrooms and door widths. 
• Travellers with disabilities often travel with carers or companions. By designing inclusive spaces, you open your property to full groups — not just a single guest. 
• Accessible travellers are not a niche — they represent a growing demographic with real spending power. 21.4% of Australians live with a disability, 19% of Kiwis as well. Furthermore, as our population ages, seniors increasingly like the convenience of accessible features. By 2026, more than 22 per cent of Australians will be aged 65 or older. 

Real Traveller Insight

“When we book a holiday, I’m not just looking for a shower I can use — I’m looking for a place where my husband and I can truly relax together. Accessible Accommodation worked on a new hotel we stayed in, and I loved it. The accessibility was so seamless it felt invisible — and the luxury was front and centre.”

This is how accessibility transforms from a compliance cost into a strategic advantage — benefiting travellers, property owners, and the broader inclusive-travel movement.

Why “Good Enough” Isn’t Good Business

The accessible travel market is worth billions, but it runs on trust and comfort.

The Clinical Trap: If your accessible room looks or feels like a hospital ward, it will sit empty — or be booked only as a last resort. The last thing people with disabilities need to feel when on a holiday is that it looks like a hospital. Good design also ensures that people without disabilities feel comfortable staying, thereby maximising occupancy.

The Captivating Opportunity: When safety meets style, you unlock one of the most loyal, appreciative and fast-growing tourism demographics. Travellers with disabilities stay longer, book more often, and return to places where they feel both safe and spoiled.

With our consulting, you’re not simply “doing the right thing". You’re also positioning your property to welcome more confident bookings, repeat stays and glowing reviews — while contributing to a more inclusive tourism industry.

If you’re ready to make accessibility an asset — not an afterthought — we’d love to work with you.

Businesses that have engaged our Consulting Service

Testimonials

Collaborating with Kerry has been an incredibly valuable part of our ongoing journey to improve accessibility within our hotel. Her knowledge and practical insight around accessible accommodation requirements and the legislative framework that governs them provided clarity in an area that can often be complex and nuanced.

Kerry took the time to understand our property's layout and operations, helping to define what accessibility means in our specific context. Her support allowed us to move forward with confidence, ensuring we not only met compliance standards but also enhanced the overall guest experience for those with accessibility needs.

I highly recommend Kerry to any organisation looking to elevate their approach to accessibility and gain a thorough understanding of the legal and practical considerations involved.

Samuel Ballard – Quest Apartments Rockingham

At Ascott Australia, our vision has always been to go above and beyond in delivering exceptional accessibility for our guests. Collaborating with Kerry Williams, founder of Accessible Accommodation, has been pivotal in bringing this vision to life. Kerry is a passionate leader and advocate in the accessibility space, known for her unwavering dedication to creating a more inclusive world. Her innovative systems, tools, and deep understanding of accessibility needs have helped us:

    • Train staff to provide outstanding support for our guests.

    • Raise awareness and foster a culture of genuine inclusivity.

    • Design accessible rooms with thoughtful selected fit outs and products that offer superior comfort and functionality.

    • Achieve accreditation across the majority of our hotels, reflecting our commitment to accessibility excellence.

Kerry’s ability to combine strategic thinking with hands on approach has been instrumental in helping us realise our goals and set a new standard for accessible hospitality. Her passion, expertise and dedication continue to inspire, and we are proud to have partnered with her on this transformative journey.

Anthea Dimitrakopoulos – The Ascott Limited

I could not recommend Kerry and the The Accessible Group more. We are renovating one of our four villas to be fully accessible for people with disabilities. We could have done all the research ourselves, spent a lot of money and likely got it not quite right, but we engaged Kerry who came out and walked through the property. Within the day she sent our incredibly detailed personalised report on what is nice to have, strongly recommended and must have's in each room and outside, to say the least I am blown away.

Engaging Kerry is money very well spent, she saved us so much time, effort and money. Highly recommend to any property owners looking to be accessible or even advertising with if you have accessible accommodation.

Jess Groves – Hilltop Hideaway Villas

I found Kerry via a search on Google researching the market for accessible accommodation. I reached out to her to find more about demand in this market and what people really want. From the first phone call I knew it was my lucky day finding her. Within a couple of days she had produced a report for us to form part of a grant application for accessible tourist accommodation. She was responsive, informative and full of statistics and data to back her up. I will be using her again when it comes to making design decision as she knows what it takes and what makes a difference. She's a great connector and put me in touch with others who've been just as passionate as Kerry about this space.

Cicely Sylow – Corporate & Commercial Lawyer

I had the pleasure of working with Kerry during the transformation of a home I relocated and custom-fitted to create a genuinely accessible accommodation offering. Kerry's consulting services were invaluable throughout the entire process.

Her deep expertise in accessible design, combined with her practical approach, meant every recommendation was thoughtfully considered, achievable, and tailored to meet the real needs of guests with disabilities and their families.

Thanks to Kerry’s guidance, the home now strikes a rare balance between functionality, comfort, and style—something that wouldn’t have been possible without her insights. She is passionate, professional, and a true leader in her field. I wouldn’t hesitate to work with Kerry again and recommend her to anyone looking to create truly inclusive spaces.

Vicky Solopotias – Short Term Property Management Specialist

Accessible Accommodation is a Proud Member of ODIN360

ODIN360 is Australia’s leading consultancy and advisory firm specialising in accessibility solutions for the sport, tourism and major events sectors. With a team of over 25 experts — many former senior industry executives — ODIN360 delivers practical, strategic and implementable solutions.

Kerry Williams, Founder of The Accessible Group, is proud to be a member of the ODIN360 network.