ATAP (Accessible Tourism Accreditation Program) — Accreditation that converts to bookings
Many accommodation providers want to communicate accessibility more clearly, but are unsure what to say or even whether their property meets the needs of people with accessibility needs.
As accessibility experts, we assess and verify accessibility features for you and present them in a way that people with accessibility needs can understand.
Travellers with disabilities, guests with specific access needs and ageing travellers need clear, practical information to help them decide whether a property is right for them.
ATAP is a recognised and award-winning accreditation program that helps accommodation providers confidently communicate that they’ve met a quality standard.
But it’s more than a badge.
ATAP converts to bookings.
ATAP signifies competence, credibility and compliance.
ATAP is an assurance for people with accessibility needs.
ATAP builds trust.
Let's talk ATAP accreditation.
Reach a rapidly expanding global market
Accessible tourism is a growth category. It’s booming worldwide.
21.4% of Australians live with a disability.
19% of New Zealanders live with a disability.
ATAP taps into this market (pardon the pun).
ATAP accreditation helps your property become discoverable to travellers seeking verified, accessible stays across all regions.
That’s a whole lot of reach. That’s a whole lot of potential new guests.
And unlock the “Silver Economy.”
The ageing population is transforming global travel.
Today, 16% of the world’s population is over 65, and this number is rising fast.
As people age, their accessibility needs naturally increase — and so does their desire for confidence, comfort and safety when travelling.
This demographic also has:
- High disposable income
- A strong appetite for domestic and international travel
- A tendency to travel with others - friends, adult children and even grandchildren – and that means more rooms.
They represent one of the most lucrative guest segments on earth — but if they have accessibility needs, they only book where accessibility is transparent and trustworthy.
And that’s what ATAP can deliver.
The multiplier effect: accessible travellers rarely travel alone.
People with disabilities and seniors rarely travel alone. They typically travel with family, friends or carers. By catering to the one person in the group with accessibility needs, you secure bookings for the entire party — turning a single-room einquiry into a multi-room reservation.
Accredited properties can deliver accredited events.
1 in 5 people are living with a disability, and event organisers and wedding planners simply cannot afford to exclude these guests. Accredited properties are therefore far more likely to be selected as event accommodation partners.
Accredited properties become highly appealing for:
- Weddings and celebrations
- Sporting events
- Conferences and business travel
- Group tours
- Multi-generational family holidays
Validation is something that your competitors may be lacking.
Few properties can prove their accessibility claims. ATAP certification makes you a trusted choice because people with extensive, ‘lived’ experience of disability have verified and accredited your business.
"At Quest Innaloo we are thrilled to partner with Accessible Accommodation. Getting the accreditation has positioned us as a leader in the area for those seeking accommodation options in the accessible market."
Andrew Bird – Quest Apartment Hotels
What makes ATAP different?
ATAP combines accreditation with real decision-making detail.
Every accredited listing includes:
- FAQ’s to extensive accessibility questions
- Verified accessibility information
- Detailed photos
- Video tours
- Practical insights based on real traveller needs
This helps guests understand your property before they book — and helps you stand out with greater credibility, without you needing to be an accessibility expert.
And there’s more….
ATAP search visibility is industry-leading (including AI travel planning)
Because of the level of detail we provide, our platform ranks at the top of search results across multiple major search engines and AI tools, delivering highly qualified traffic — guests actively seeking accessible accommodation.
This visibility puts ATAP properties directly in front of guests who are actively looking to book.
Built on lived experience and best-practice design
Our assessment framework was collaboratively developed with input from our end users, our thousands of followers who navigate accessibility every day. It reflects real-world needs — not assumptions.
Better guest reviews
Meeting our requirements ensures a more comfortable stay for guests with disabilities, leading to higher satisfaction and positive reviews.
"Kerry worked closely with me to understand accessible traveller needs and refine our accessibility offering to ensure that guests with diverse needs receive the same vibrant seamless experience that defines the Moxy brand."
Ari Foo – Moxy Sydney Airport
Enhanced visibility on ATDW
Accessible Tourism Accreditation Program© is now part of Australia’s most powerful tourism alliance, the Australian Tourism Data Warehouse (ATDW). You can indicate your qualification on your ATDW listing to enhance visibility and tap into the extensive reach and credibility of your state or territory tourism organisation.
Grant Application Benefits
Government grants are occasionally available to help businesses enhance accessibility. ATAP accreditation may enhance your status and value proposition when applying for government grants.
Exclusive supportive tools
Accessible Accommodation can guide you on your accessibility improvement journey through our Guest Experience Consulting Service, which focuses on the kind of aesthetically pleasing, yet functional features our end users ask for.
We also provide Tourism Inclusion Training programs.
"We decided to list our rental accommodation with The Accessible Group and ever since we have done so, it has been the best decision we have ever made."
Millie Loyoza – MV Property Group
How the Accreditation Works
We've developed a unique verification process from any location and evaluate your property against multi-tiered accessibility categories that consider:
- Assisted and independent wheelchair access
- Walking-frame / Cane suitability
- Mobility-related features
- Vision, hearing and sensory needs.
- Neurodiverse-friendly design
The four accessibility tiers.
Upon meeting criteria, you receive
- Your Accreditation seal to proudly display at your property entrance.
- Physical certification materials.
- A high-visibility listing optimised for search engines and AI tools.
- A digital accreditation seal for use on your website and in all digital and print materials
- Complimentary advertising package reaching over 37,000 followers.
This ensures your property is easily discovered by travellers who need precisely what you offer.
Results to expect
- Accessible travellers stay longer (average 4.3 nights per booking for short stays) and prefer the off-season, where crowds are fewer.
- They generate multiple room bookings.
- They return frequently once trust is established.
- They represent a massive, growing global market segment.
- And thanks to our top-tier search presence, your listing gets in front of them faster than anywhere else.
- Direct bookings – displaying the accreditation on your website signifies trust. Also, well over 80% of our website visitors use our website to find information they can trust, then contact you to book directly.
"At Ascott Australia, our vision has always been to go above and beyond in delivering exceptional accessibility for our guests. Collaborating with Kerry Williams, founder of Accessible Accommodation, has been pivotal in bringing this vision to life.
Her innovative systems, tools, and deep understanding of accessibility needs have helped us:
- Train staff to provide outstanding support for our guests.
- Raise awareness and foster a culture of genuine inclusivity.
- Design accessible rooms with thoughtfully selected fit-outs and products that offer superior comfort and functionality.
- Achieve accreditation across the majority of our hotels, reflecting our commitment to accessibility excellence.
Kerry’s ability to combine strategic thinking with hands on approach has been instrumental in helping us realise our goals and set a new standard for accessible hospitality"
Anthea Dimitrakopoulos – The Ascott Limited
Stronger occupancy, greater revenue, and a sustainable long-term advantage
Whether you are a hotel, motel, holiday park, short-stay holiday rental, serviced apartment or even a glamping or houseboat operator, join Accessible Accommodation’s Tourism Accreditation Program and start welcoming a world of travellers.
We currently cover Australia, New Zealand and Bali, and are quickly expanding worldwide to meet the fast-growing global demand for verified, accessible accommodation.
Open your doors to guests who value transparency, comfort and accessibility — and discover the extraordinary business potential of welcoming everyone.
Because Everyone Deserves a Break®
Multiple listing options
Choose direct enquiry, affiliate links or direct booking functionality. We’ll discuss the option that best suits your business.
Let's talk ATAP accreditation.
Industry recognition. Accreditation validation.
The tourism industry has recognised the value of supporting accessible tourism and the value our accreditation brings through the following awards:
2025 Top 50 Small Business Leaders (Kerry Williams, Founder), Inside Small Business
2024 and 2025 Winner - Innovative Collaboration, with Quest Apartments, HM Awards
2024 Bronze Winner – Excellence in Accessible Tourism, Victorian Tourism Awards
2023 Silver Winner – Excellence in Accessible Tourism, Australian Tourism Awards
2023 Gold Winner – Excellence in Accessible Tourism, Victorian Tourism Awards
2023 Winner - Outstanding Contribution by an Individual (Kerry Williams - Founder), Victorian Tourism Awards
2023 Winner - Entrepreneur of the Year, Women in Travel Awards
2021 and 2022 Silver Winner – Excellence in Accessible Tourism, Victorian Tourism Awards
2022, 2023 and 2024 Victorian State Finalist – Telstra Best Of Business Awards
2022 Geelong Business Excellence Awards Winner - Inclusive and Accessible Business
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