Require accommodation due to emergency evacuation? Give us a call 1300 180 889.
Information for Business Owners
The Go -To Website For Accessible Holiday, Short Term, & Mid Term Accommodation.
Promote your property or service to people with disabilities. Accessible Accommodation: the experts in bringing guests from the fastest-growing travel sector to your accommodation or service. Accessible Accommodation has established itself as a leader in accessible tourism, with over 37,000 loyal and actively engaged subscribers & followers. Over 50,000 website page views a month.
Accessible Tourism isn't just the right thing to do; it also makes good business sense. We are featured on this topic in this ABC TV News story.
“Over 80% of our properties consistently had their accessible rooms fully booked year-round, which presented a challenge but also an opportunity for Quest.”
Quest Apartments General Manager of Brand and ESG, Anthea Dimitrakopoulos
Ten reasons for listing your business on our website
1/Accessible Tourism Accreditation Program©
The Tourism Industry Global Gold Standard for Inclusive Travel. Travellers with disabilities face significant challenges: they simply cannot trust most accessibility claims. Our Accessible Tourism Accreditation Program© (ATAP) bridges that gap — with assessments built on real lived experience, comprehensive standards based on end-user feedback, and clarity that empowers travellers to book confidently. Accreditation isn’t just a badge; it’s a recognised signal of trust, credibility and professional commitment to inclusive travel. Learn more HERE>
2/ They book directly.
80% of our followers use our website for trustworthy information and then contact you to book directly.
3/ The fastest-growing travel sector.
By being listed and accredited, your property is discoverable to travellers across all regions seeking verified, accessible stays.
AUSTRALIA: 21.4% of Australians live with a disability, and as our population ages, over 65-year-olds represent an additional 16% of our population.
NEW ZEALAND: 19% of Kiwis live with a disability, and the over-65 population represents 16%. The over-65 market will only continue to grow. They may not live with a disability, but increasingly prefer the convenience of accessible features.
We currently serve Australia, New Zealand and Bali, and we’re now expanding worldwide to meet the fast-growing global demand for verified, accessible accommodation.
4/ Extended Stays.
We work with guests who require medium-term accommodation for periods of 3 weeks to 6 months. For example:
-
- If they have a newly acquired disability and are having their homes modified.
- A bridge between permanent accommodation that is under construction.
- Repeat hospital & rehab visits.
5/ The largest, most comprehensive website for people with disabilities seeking accommodation.
Our website page views consistently exceed 50,000 per month.
On average, 4.7 page views per session.
Our bookings increased by up to 70% since introducing a booking platform. They like what they see and the ease of booking.
6/ Active social media expertise
We’re continuing to build a cult following of over 37,000 people who need Accessible Accommodation (short- to medium-term hospital stays or holiday accommodation) & services. Tap into this fast-growing community.
7/ Repeat customers and more positive reviews
Travellers with a disability who require Accessible Accommodation spend far more time researching to determine is the place is right for them. Our point of difference is the level of detail we go to. If “what you see is exactly what you get”, there is an increased chance of an awesome experience, and therefore a fantastic review.
We have found that guests requiring accessibility are 5 times more likely to rebook with us and return. They are generally risk-averse and feel more secure returning to what they are familiar with.
8/ They stay longer
The average stay duration for our guests with disabilities is 4.3 nights. Our guests stay longer. (More planning involved, equipment needed, etc). Compare that with the Tourism Industry Average nights stay of 1.9 to 2.2 nights.
9/ They book non-accessible rooms and often in large groups.
Up to 30% of our guests with physical disabilities book non-accessible rooms for Carers and Support Workers. Furthermore, when a guest with a disability participates in an event (such as a wedding or 70th Birthday), the first priority is to find an accessible venue. Often, the rest of the party chooses to book non-accessible rooms. Furthermore, guests with non-physical disabilities, such as cognitive or sensory disabilities, may be able to use your non-accessible rooms.
10/ Australian Tourism Data Warehouse Use our Accreditation
ATDW has adopted our Accreditation Program. Add your Accreditation to your ATDW (Australian Tourism Data Warehouse) listing once listed on our site.
Should you require more information for business owners, please email kerry@theaccessiblegroup.com.
There simply isn't a "one size fits all".
Through our (ATAP) Accessible Tourism Accreditation Program, our four categories by which we rate an accessible property has become the benchmark for Accessible Tourism. It’s not just guests who enjoy peace of mind; accommodation providers do too. As a business, you know exactly where you stand in your accessible offering.
Because everyone’s needs differ, our comprehensive FAQ for each listing helps answer guests’ unique needs. To simplify, we have also categorised people's needs to make them easier to identify. They are: Assisted Walking, Independent Wheelchair User, Assisted Wheelchair User, and Sensory Assisted. We classify each property or service based on the information you provide, and use the icons below to clearly indicate its accessibility level.
Assisted Walking
Walking Frame, Rollator or Cane Users. Some accessible amenities would come in handy.
Independent Wheelchair
Wheelchair users who can self-transfer to bed, shower and toilet.
Assisted Wheelchair
Guest unable to lift themselves. Requires assistance of a support person or equipment.
Sensory Assisted
Blindness & Low Vision. Autism Spectrum Disorder. Hearing Loss & Deafness. Sensory Processing Disorder
Increase your bookings. Connect with a booming audience in a cost-efficient way.
You have three options. Each include receiving a certificate of accreditation, pin badges, a sticker for your premises entry, as well as the licensing rights to use your accreditation seal on all digital assets* (for the duration of your listing):
1. Integrate into our Booking Platform whereby a % commission is taken per booking, and an annual accreditation fee.
2. Your property (or service) is listed for a low yearly listing as well as an accreditation fee.
3. Listing exclusively with us with an all-inclusive program, where we do the marketing, take the booking and manage payments. All you need to do is arrange to clean and greet guests.
You can choose to purchase advertising packages at any time when you want that additional boost to your business. (We curate the content for you). More info on our ad packages HERE.
* Effective for all new lisitngs submitted after 1st of January 2026.
Our Committment To Excellence In Accessible Tourism
The Accessible Group is committed to excellence in Accessible Tourism in Australia. Accessibility for visitors to travel and stay with ease and confidence, knowing they are valued, safe and secure. That guests with disabilities do not feel “othered”. That their disability does not limit them to experiencing all that Australia has to offer.
Our commitment is to help Tourism Operators understand, confidently embrace and value guests with disabilities’ unique needs.
A commitment where everybody benefits. The guest as well as the operator.
AWARDS:
2023 Silver Medalist – Excellence in Accessible Tourism, Australian Tourism Awards
2023 Gold Medalist – Excellence in Accessible Tourism, Victorian Tourism Awards
2021 and 2022 Silver Medalist – Excellence in Accessible Tourism, Victorian Tourism Awards
2022, 2023 and 2024 Victorian State Finalist – Telstra Best Of Business Awards
2022 Geelong Business Excellence Awards Winner - Inclusive and Accessible Business
Our Story
Kerry and Grant Williams are the people behind the multi-award-winning website, Accessible Accommodation. They have family members who frequently require accessible accommodation and also own a fully accessible holiday rental. They’ve seen both sides of the importance of good information for people with disabilities, from the perspective of people needing accessible accommodation, and for people owning and managing accommodation that is accessible. Accessible Accommodation employs staff with disabilities. They understand the complex needs of people with disabilities, one of the fastest-growing travel sectors in the world.
Accessible Accommodation offers tech-savvy support, intimate knowledge of the disability space, digital marketing, and experience managing an accessible holiday rental, as well as travelling with a disability. These attributes are vital in today’s tourism climate. We also have our sister site Accessible Experiences (link HERE).