If you’re a tourism business that’s keen to capture a fast-growing niche market but not sure how to go about it, I may have the answer. Especially because it might not be as niche as you think. Sure, the retiree demographic has been on the radar for some time, but couple this with people with disabilities (25% and 19% respectively), and it is all the more compelling to revaluate your accessible rooms’ ROI.
Our three categories ™ by which we rate an accessible property is now the benchmark for Accessible Tourism and are included in the ATDW accreditation section. It’s not just guests that enjoy peace of mind, but accommodation providers too. As a business, you know exactly where you stand in your accessible offering. No more wondering if the rooms are good enough, or hesitant for fear of a bad review. In fact, when expectations and reality are the same, there is a better chance of a great review.
Because everyone’s needs differ, & to help make it simple, Accessible Accommodation categorises the differing needs of people to help make it easily identifiable. They are: Assisted Walking, Independent Wheelchair User and Assisted Wheelchair users. The listing’s comprehensive FAQ helps answer each guest’s unique needs. Once your rating is given, you can promote it on your ATDW listing in the Accreditation section. You’ll receive a sticker for your entrance, a certificate and a digital rating to add to your marketing collateral. When guests with disabilities see your rating, they are assured your accommodation has been thoroughly vetted.
Once your accommodation or service is assessed and categorised by the i experts at Accessible Accommodation you can enjoy peace of mind and be confident that you can meet the expectations of guests with disabilities. Furthermore, Australian Tourism Data Warehouse has included the rating system in their accreditation section, giving you the opportunity to promote it far and wide.
1/Receive your Accessible Qualified Program, & include it on the Australian Tourism Data Warehouse Accreditation.
2/One of the fastest-growing travel sectors and in your own backyard.
According to Forbes Magazine, “One annual report from Return on Investment compares the emerging market of people with disabilities to the size of China travel market. That’s an estimated 1.3 billion people with disabilities, many of them Baby Boomers who control a larger share of wealth than any previous generation19% of the Australian population have a disability and account for over 11% of the total tourism revenue in Australia. More info HERE and HERE.
3/ NDIS funds up to 28 days allowance for accommodation.
With the NDIS introduction, people with a disability have improved disposable income to spend on travel and leisure. Many participants have the option of up to 28 days allowance for respite and short-term accommodation too. More info HERE.
4/ Medium-term accommodation.
We work with NDIS participants book mid-term accommodation of between 3 weeks and 6 months. For example:
5/ Baby Boomers (Retirees) & accessible convenience.
Whilst Baby Boomers account for just 25 per cent of the Australian population, they hold 53 per cent of the nation’s wealth. Whilst the do not consider themselves to have a disability, Retirees use our website for convenience. Level access, step-free showers. More info HERE.
6/ The largest, most comprehensive website for people with disabilities seeking accommodation.
7/ Active social media expertise
We’re continuing to build a cult following of over 28,000 Aussies who need Accessible Accommodation (short to medium term, respite or holiday accommodation) & services.
You can tap into this fast-growing community.
8/ Repeat customers and more positive reviews
Travellers with a disability who require Accessible Accommodation spend far more time researching to determine if the place is right for them. Our point of difference is the level of detail we go to. If “what you see is exactly what you get”, there is an increased chance of an awesome experience, and therefore a fantastic review.
We have found that guests requiring accessibility are 5 times more likely to re-book with us and return again and again. They are generally risk-averse and feel more secure returning to what they are familiar with.
9/ Our guests also book non-accessible rooms. Most tourism accommodation has at least one accessible room in their inventory, and until recently, they were the last to book. Accessible Accommodation website is a game-changer, where your accessible room listings become frequently booked. What’s more, the neighbouring non-accessible rooms are booked also (for carers).
Should you require more information for business owners, please call (1300 180 889) or email email@example.com
© 2023 The Accessible Group Pty Ltd trading as Accessible Accommodation
ABN: 72 646 700 487
NB: All information, images and data displayed on this website is property of, or used with permission by, The Accessible Group Pty Ltd T/A Accessible Accommodation (Accessible Accommodation) and cannot be copied without express permission from Accessible Accommodation. In addition, the booking pages for properties listed on Accessible Accommodation may list both accessible and non-accessible rooms. All accessible rooms are indicated in the room title. Accessible Accommodation bears no responsibility for the booking of an incorrect room type.