The eurozone is expected to remain the most popular destination for UK travellers this year, with almost 22 million people set to visit countries across the region.
The sophistication of the city and the charm of the village.
From berserker Vikings to Nobel Prize in just a few centuries - Sweden really has earned its reputation as a model for progressive society. Throw in its gorgeous people, high standard of living, clean-lined design and magically archipelagic capital, Stockholm, and you're onto a very good thing.
Gothenburg and Malmö beckon with urban delights, and away from the cities, Sweden takes in vast areas of scenic coastline and idyllic islands. The wilderness areas of Norrland have the legendary midnight sun in summer, Arctic Scandinavia's highest mountain and marvellous hiking trails.